Taking Your Business to
the Next Level
Digital Transformation, eCommerce, Quick Commerce, Perfect Digital Store, Data Driven Marketing, Digital Supply Chain, Blockchain, AI, IOT and many more transformation drivers make a huge impact on how we do business today. With the onset of the pandemic, every thriving offline business is working towards a quicker transition to the Online world. There are many businesses that didn't make it on-time and are finding it harder to embark on this change. Others are still confused with the reverse effects, once things started opening up and lives got back to being normal.
Our Services
Integrated Insights (II)
Traditionally, every industry looked at consumer, shopper, and market insights separately. Majority of the time, each of these insights had been collected and worked on by different teams and rarely brought the integration into the results. Today's data-driven world, it's important to draw inter-related insights and support in decisions to ensure accuracy. Time is of great essence, insights can be drawn real-time using user-generated content, and can optimize your spends and strategy almost instantly.
Hence, we consider II is the most fundamental pillar to ensure that our clients are capturing the accurate pulse of the market with respect to digitization and pacing to stay ahead of competition
Digital Shelf Strategy
Digital Commerce Business Models
In this practice, we will support you to customize and prioritize the new Route-to-Market (RTM) business models, so that you are placing the bet logically and with ample data to ensure the result. We have seen many companies launching D2C (Direct-To-Consumer websites during pandemic or start selling through a 3P (Third-Party) Marketplace or Investing with a new Intermediary like Instacart. And once things start getting back to normal, they realized it may not have been a right approach for their business and resulted in loss of dollars.
We can support you in estimating and designing a strong New RTM strategy without alienating your existing retailers. On-boarding and working with any new formats require heavy investments so having all the right data is the only way to identify the real opportunity. We are living in a fail-fast culture but, if you have a partner who can help you estimate that risk and may help in eliminating it then, Isn't that a better approach?
Performance
Analytics
Once we have the II pillar covered - which is predominantly provides the qualitative aspects of the consumer, shopper, and market. It's important to assess the financial health of each products/ services/ channels you are currently selling.
A comprehensive study of your business will help us arrive at the missed opportunities and potential growth areas.
D&A is highly evolving, Data Science is indeed becoming a specialty and every leading companies investing in developing this practice. So, it is important to establish on-going processes and invest in appropriate tech platforms and specialists. We can complete the initial assessment and establish an ongoing function in a cost effectively manner.
Data-Driven Marketing
​Consumer Generated Content (CGC) Strategy
As we progress towards an interconnected, personalized yet private world consumer opinions will make or break a brand, product, or service. User/ Consumer Generated Content has the power to influence a purchase decision in ways we cannot even imagine. Ratings & Reviews will play a major role in all different platforms in the future. The interesting fact is even though you may have the best product or service still you may not win or leverage these insights if your tech stack and processes are not set-up right.
CGC Strategy pillar is focused on building an implementation plan, where not just creation of these content matters, but monitoring, managing, and leveraging them is critical. Building the right set of tools, processes, best practices and customize it for the platform, category and market leads you to win in consumer satisfaction score and in turn become the best seller without a buyer's approval.
E2E Content & Tech Infrastructure
Most challenging Pillar of all, very few people in the industry have the capability to decode a business need to a tech solution. It's quite unfortunate that due to this discrepancy, multi-year contracts force leading companies to spend on an average 3-times the original required dollars towards tech stacks. Majority of the platforms will be legacy systems and doesn't have the ability to move quickly with the changing market. Tech platforms are supposed to bring in speed and agility, instead these wrong implementations push you to a corner where a re-structuring will cost you a fortune. Along with losing the Market Share due to the delay in Speed to Market.
We can work with you in an agile manner to truly understand your business and simplify the solutions and implement them in phases. This will allow you to build business cases as you progress to eliminate complex platforms and adapt to futuristic agile tech stack. We have the expertise to support you with your E2E tech requirements along with implementation strategy and training on change management protocols.
Digital Supply Chain (DSC)
DSC/ Flex-Fulfillment are terms used to differentiate the need for an agile strategy, tech stack and expertise to win in today's supply chain. With the proliferation of new RTMs and increased appetite for quick and fast delivery. Everyone is the Supply Value Chain is struggling to keep the business profitable. Unfortunately, there won't be a point of return from this consumer behaviour and with options like AMZ Prime more consumers will expect this form of convenience.
This pillar is extremely critical to keep your business profitable and sustainable. We at ARQ have the working knowledge and understanding of how to decode your current Order Life Cycle and define an efficient yet sustainable infrastructure to build a flex-fulfillment network. The most practical approach here is to roll-out the solutions in phases to ensure that the process is profitable and successful with the ever-changing advances in this field.
As we move towards, Cookie less world and increased affinity for privacy yet expecting personalization in any ad content. Marketing is getting more complex and effective, driving your content and media through clear data driven strategy can help you optimize and eventually reduce your overall media spend over time.
We at ARQ, work with you to define your communication and media strategy by integrating brand media, retail digital media (RDM), traditional shopper marketing, merchandising programs and corporate co-vendor programs. We will also work towards building an efficient strategy against brand programmatic programs, google search, and other customer onsite search (ex. AMZ, WMT, Criteo Programs etc.) to build a strategic full-funnel approach. This way, you are not missing out any of your potential leads yet benefitting against every dollar spend.
We can also support you in establishing the strategy and process to build an internal DMP (Data Management Platform) and control your first party data. Having a strong, loyalty program and connecting to your brand sites is the best form of marketing in the future as consumer prefer more privacy.
Digital Shelf or the Perfect Digital Store is a 24x7 catalogue for your products/ services. With the acceleration in new Route-to-Markets/ Online Channels/ Intermediaries/ Social Commerce, we are clearly seeing an integrated Digital Shelf. What this means is to stay relevant in today's
market you would need to have consistent dynamic content on a regular basis. Every channel/ retailer/ platform has its specifics with respect to what kind of content can be uploaded. This means, as a manufacturer, you should have the ability to create, customize, personalize, and syndicate product content and imagery almost real-time. Speed-to-market is so critical that it can make or break your opportunity to build Market Share.
We have the right strategy, processes, tech solutions to support any retailer, category, or market you wish to launch your product. We will build a most cost-effective solution, which can eventually be managed by your internal team with the right tools & training. Performance Metrics is another important aspect of Digital Shelf and our services with extend to support you with all the different aspects of Digital Shelf including On-site search for your Visual Merchandising ranking and Weighted share of search